Healthcare Marketing
Orthopedic marketing that brings in new patients.
I help orthopedic practices and surgeons climb Google and Google Maps for the searches that turn into booked consultations and procedures. No fluff, no vanity keywords.
Rankings only matter if they fill your consult calendar.
Plenty of agencies will report on traffic and keywords no patient ever searches. I focus on one thing: getting qualified new patients to find your orthopedic practice and book a consult. Over nine years I have delivered strong Google Maps and Google Ads results for healthcare clients, tying every dollar to booked appointments rather than vanity metrics. Whether you are a single surgeon or a multi-provider group, I will tell you honestly what orthopedic marketing can and cannot do for your market before you spend a dollar.
Everything your practice needs to grow.
One person handling the full picture, so nothing falls through the cracks between an SEO, a developer, and an ads manager.
- Local SEO that puts your practice in front of patients searching in your area.
- Google Business Profile optimization to win the Maps pack for your locations.
- New-patient landing pages built to turn visits into booked appointments.
- Google Ads managed for cost-effective, high-intent new-patient leads.
- Reviews & reputation systems that build trust and steady referrals.
- HIPAA-conscious tracking with GA4 and Microsoft Clarity, so you see what works without exposing patient data.
Built for orthopedic practices.
Local search visibility
Rank for knee, hip, shoulder, sports medicine, and “orthopedic surgeon near me” searches across every location you serve.
New-patient Google Ads
High-intent campaigns for consultations and specific procedures, measured by booked appointments and cost per new patient.
Reputation that converts
A steady flow of honest reviews and a profile that reassures patients choosing a surgeon for an important procedure.
How my orthopedic marketing works.
Audit
A full review of your rankings, site health, competitors, and Google Business Profile for every location.
Strategy
A prioritized plan targeting the procedures and searches that bring paying new patients first.
Execute
Technical fixes, new-patient landing pages, local SEO, and Google Ads, done properly.
Report
Clear monthly reporting on rankings, calls, and the new patients that came from them.
Orthopedic marketing questions, answered honestly.
How long does SEO take for an orthopedic practice?
For most practices, meaningful movement takes three to six months. Anyone promising page one in two weeks is not being honest with you. Google Ads can bring new-patient consults much sooner while your organic rankings build.
Can you market individual procedures?
Yes. I build dedicated pages and campaigns for the procedures you want to grow, from sports medicine to joint replacement, so the right patients find the right service.
Is this compliant with patient privacy rules?
Yes. I set up HIPAA-conscious tracking in GA4 and Microsoft Clarity so you can measure results without exposing protected health information, and I keep messaging focused on access to care rather than promises about outcomes.
Want more new patients from search?
Get a free audit and I will show you exactly where your orthopedic practice is losing rankings and new-patient leads, and what I would do to fix it.
Call (707) 457-6578 or email a.adamwatson@gmail.com