Meta Ads Management
Meta ads that fill your pipeline with leads, not just likes.
Facebook and Instagram lead-generation campaigns for home-service and healthcare businesses. Lead forms, retargeting, and creative that actually gets people to raise their hand.
Boosting a post is not a strategy, and it rarely brings you customers.
Meta ads work when the offer, the audience, and the creative all line up, and when every lead is tracked back to the campaign that produced it. That is what I build. My Facebook ads management pairs scroll-stopping creative with instant lead forms and disciplined retargeting, so people who showed interest actually get followed up with instead of forgotten. Over nine years running local campaigns I have learned that on Facebook and Instagram the creative does most of the heavy lifting, so I focus there first, then tighten targeting and budget around what is already working.
What a real Meta ads program includes.
One person handling strategy, creative direction, targeting, and tracking, so your budget is not split across people who never talk.
- Lead-generation campaigns built for calls and booked appointments, not vanity engagement.
- Instant lead forms that capture details right inside Facebook and Instagram.
- Retargeting that follows up with site visitors and past leads who did not convert yet.
- Creative that stops the scroll, written and directed for your service and audience.
- Tight audience targeting by location, interest, and lookalike, tuned to your service area.
- Meta Pixel and conversion setup so leads are tracked and attributed properly.
- Clear reporting on cost per lead and what each campaign actually delivered.
Meta ads built for your industry.
Home Services
Facebook and Instagram lead campaigns for roofers, HVAC, solar, and remodelers. Facebook ads for contractors that book estimates.
Healthcare
Campaigns for med spas, dental, and specialty practices that turn interest into booked consultations.
Local Business
Instagram ads and retargeting for local brands that need a steady flow of new inquiries.
How I run your Meta campaigns.
Audit
A review of your account, pixel, past creative, and audiences to find what is working and what is wasted.
Create
New lead-form campaigns and creative angles built for your offer, audience, and service area.
Optimize
Testing creative and audiences, then scaling the winners and cutting what does not convert.
Report
Straight numbers on cost per lead and the appointments or calls your spend produced.
Meta ads questions, answered honestly.
Do Facebook and Instagram ads still work for local businesses?
Yes, especially for home services and healthcare, where lead forms and retargeting perform well. The key is strong creative and a clear offer. Weak creative is why most local campaigns fail, not the platform.
What budget do I need to start?
Meta is often more affordable to test than search ads. I will recommend a realistic starting budget for your market and tell you honestly if your offer needs work before you spend on ads.
How fast will I see leads?
Lead-form campaigns can produce inquiries within the first week or two, but the first few weeks are also about testing creative and audiences. Results get more efficient as the data comes in.
Want more leads from Facebook and Instagram?
Get a free audit of your Meta ads and I’ll show you what is holding back your leads, and the creative and targeting I’d change first.
Call (707) 457-6578 or email a.adamwatson@gmail.com