Healthcare Marketing
Pain management marketing that fills your schedule with new patients.
I help pain management and spine practices climb Google and Google Maps for the searches that turn into booked new-patient appointments. No fluff, no vanity keywords.
Rankings only matter if they bring you new patients.
Plenty of agencies will hand you reports on impressions and keywords no patient ever types. I focus on one thing: getting qualified new patients to find your pain management practice and book. Over nine years I have delivered strong Google Maps and Google Ads results for healthcare clients, and one anonymized spine and pain practice I work with books 10 to 15 new patients a month on under $6,000 in ad spend. Every recommendation ties back to booked appointments, not vanity metrics, and I will tell you honestly what pain management marketing can and cannot do for your market before you spend a dollar.
Everything your practice needs to grow.
One person handling the full picture, so nothing falls through the cracks between an SEO, a developer, and an ads manager.
- Local SEO that puts your practice in front of patients searching in your area.
- Google Business Profile optimization to win the Maps pack for your locations.
- New-patient landing pages built to turn visits into booked appointments.
- Google Ads managed for cost-effective, high-intent new-patient leads.
- Reviews & reputation systems that build trust and steady referrals.
- HIPAA-conscious tracking with GA4 and Microsoft Clarity, so you see what works without exposing patient data.
Built for pain management practices.
Local search visibility
Rank for “pain management near me” and procedure searches across every location you serve, on Google and in the Maps pack.
New-patient Google Ads
High-intent campaigns for interventional pain, injections, and consultations, measured by booked appointments and cost per new patient.
Reputation that converts
A steady flow of honest reviews and a profile that reassures nervous patients researching pain treatment options.
How my pain management marketing works.
Audit
A full review of your rankings, site health, competitors, and Google Business Profile for every location.
Strategy
A prioritized plan targeting the procedures and searches that bring paying new patients first.
Execute
Technical fixes, new-patient landing pages, local SEO, and Google Ads, done properly.
Report
Clear monthly reporting on rankings, calls, and the new patients that came from them.
Pain management marketing questions, answered honestly.
How long does SEO take for a pain management practice?
For most practices, meaningful movement takes three to six months. Anyone promising page one in two weeks is not being honest with you. Google Ads can bring new-patient calls much sooner while your organic rankings build.
Is this compliant with patient privacy rules?
Yes. I set up HIPAA-conscious tracking in GA4 and Microsoft Clarity so you can measure results without exposing protected health information, and I keep ad copy focused on access to care rather than promises about outcomes.
Can you help a practice with several locations?
Absolutely. I build out location-specific pages and Google Business Profiles so each office ranks in its own service area instead of competing with your other locations.
Want more new patients from search?
Get a free audit and I will show you exactly where your pain management practice is losing rankings and new-patient leads, and what I would do to fix it.
Call (707) 457-6578 or email a.adamwatson@gmail.com