Google Ads Management
Google Ads management that spends on clicks ready to call, not clicks that waste your budget.
High-intent Google Search Ads and Local Services Ads for lawyers, healthcare practices, and home-service businesses. Tight targeting, real conversion tracking, and honest budget advice.
Most Google Ads accounts quietly leak money every single day.
Broad keywords, missing negative lists, and conversions that were never tracked properly add up to real spend with nothing to show for it. My Google Ads management works the other way. I build tight, high-intent campaigns around the searches that signal someone is ready to hire, wire up conversion tracking in GA4 so every dollar is measured, and prune waste week over week. After nine years running local campaigns, including Local Services Ads that generate 100-plus calls a month for home-service clients, I will also tell you honestly when paid ads are not the right spend for your budget yet.
What proper account management actually covers.
One person owning strategy, keywords, tracking, and optimization, so your budget is managed by someone who sees the whole picture.
- High-intent keyword strategy built around searches that mean someone is ready to buy or call.
- Google Local Services Ads setup and management, including the Google Screened process where you qualify.
- Conversion tracking in GA4 so calls and form fills are measured, not guessed at.
- Negative keyword pruning that cuts wasted spend on searches that never convert.
- Tight geo and schedule targeting so you only pay to reach your service area.
- Landing page guidance so the clicks you pay for actually turn into leads.
- Transparent reporting on cost per lead and cost per call, not vanity impressions.
Paid search built for your industry.
Law Firms
Search and Local Services Ads for bankruptcy, family law, and injury firms. Focused Google Ads for lawyers that book consults.
Healthcare
Campaigns for pain management, orthopedic, and chiropractic practices that fill the schedule with new patients.
Home Services
Local Services Ads and Search for electricians, plumbers, HVAC, and contractors that drive the phone to ring.
How I run your campaigns.
Audit
A full review of your account, tracking, wasted spend, and the keywords your competitors are winning.
Build
Tight campaign structure, high-intent keywords, negatives, and conversion tracking set up correctly.
Optimize
Weekly work on bids, search terms, and negatives to lower cost per lead and cut waste.
Report
Clear monthly numbers on spend, cost per call, and the leads your budget actually produced.
Google Ads questions, answered honestly.
How much should I budget for Google Ads?
It depends on your market and how much a customer is worth to you. Some legal keywords cost far more per click than a home-service search. I will give you an honest starting budget and tell you if paid ads are not worth it for you yet.
What are Google Local Services Ads?
They are the pay-per-lead ads at the very top of local results, often with a Google Screened badge. You pay for a lead, not a click, which makes them a strong fit for many home-service and legal businesses.
How do you know the ads are working?
Conversion tracking. I set up GA4 and call tracking so we can see exactly which campaigns and keywords produce calls and form fills, then shift budget toward what converts.
Want to know where your ad budget is leaking?
Get a free audit of your Google Ads account and I’ll show you the wasted spend and the fastest wins, before you pay me anything.
Call (707) 457-6578 or email a.adamwatson@gmail.com