Search Engine Optimization
SEO that ranks you where your customers are searching.
I help local businesses climb Google and Google Maps for the searches that actually bring calls, cases, and booked jobs. No fluff, no vanity keywords.
Rankings mean nothing if they don’t bring you customers.
Plenty of agencies will report on traffic, impressions, and keywords nobody searches. I focus on one thing: getting your phone to ring and your inbox to fill with people ready to hire you. Over nine years I’ve ranked roughly 10 to 15 law firm websites in the Google Maps pack and helped clients pull in 100+ qualified leads a month. Every recommendation I make is tied to revenue, not vanity metrics, and I’ll tell you honestly what SEO can and can’t do for your situation before you spend a dollar.
Everything your site needs to rank.
One person handling the full picture, so nothing falls through the cracks between an SEO, a developer, and a content team.
- Technical SEO that fixes crawl, speed, and indexing issues holding you back.
- On-page optimization of titles, content, and structure for your money keywords.
- Local SEO & Google Business Profile to win the Maps pack in your service area.
- Keyword & competitor research using SEMrush and DataForSEO to find real demand.
- Content that ranks and converts, written for your specific practice or trade.
- Authority & link building that earns trust without spammy shortcuts.
- Transparent reporting in GA4, Search Console, and Microsoft Clarity, so you always know what’s working.
SEO built for your industry.
How my SEO works.
Audit
A full review of your rankings, site health, competitors, and Google Business Profile.
Strategy
A prioritized plan targeting the keywords that bring paying customers first.
Execute
Technical fixes, on-page work, content, and local SEO, done properly.
Report
Clear monthly reporting on rankings, traffic, and the leads that came from them.
SEO questions, answered honestly.
How long does SEO take to work?
For most local businesses, meaningful movement takes three to six months. Anyone promising page one in two weeks is not being honest with you. Give it a real runway and the results compound.
Do you guarantee number one rankings?
No honest marketer can guarantee a specific position, because Google controls the results. What I guarantee is real work, clear reporting, and a straight answer about what is realistic for your market and budget.
Will I know what you’re actually doing?
Always. You get transparent reporting and plain-English updates on what was done, what is working, and what is next. No black boxes, no jargon used to hide a lack of results.
Want to know why you’re not ranking?
Get a free SEO audit and I’ll show you exactly where you’re losing rankings and leads, and what I’d do to fix it.
Call (707) 457-6578 or email a.adamwatson@gmail.com